Bashar to lead Unify in Middle East

Leading communications software and services firm, Unify recently announced the appointment of Bashar Bashaireh as the Vice President for its operations in Middle East. Bashaireh will be responsible to lead the company on a growth path and realise the growth potential the region offers. He will report directly to the Senior Vice President EMEAR of Unify, Thomas Veit.

Bashaireh joins Unify from Aruba Networks, where he was the regional director for the Gulf and Pakistan. An industry veteran with 22 years’ experience in the Middle East, Bashaireh’s career includes working with Jordan’s Ministry of Information and Communications Technology (MoICT), Fortinet, 3Com Middle East, CyberGuard Corporation Middle East & North Africa and among others.

“I am pleased to welcome Bashar to Unify and look forward to working with him as we work to expand our business in the Middle East,” said Thomas Veit, SVP EMEAR. “Bashar’s extensive experience and knowledge in the region will be key to helping Unify succeed in the region.”

“Unify presents an exciting opportunity to work with a global leader to expand their business in the Middle East,” said Bashaireh. “I look forward to working with partners and customers in the region to deliver Unify’s New Way to Work.”