Spectrami, a value added distributor for security and storage solutions in the Middle East and Africa (MEA) has continued to strengthen its focus and presence in the region with the appointment of Punit Bhatia as its new executive director – Sales and Operations.
Spectrami said MEA is one of the fastest growing economies boosting a strong demand for IT products and solutions, and with Bhatia in on board, the company will be able to penetrate the market further.
Bhatia brings with him more than 21 years of experience in the IT sector, which will enable him to spearhead Spectrami’s expansion plans in MEA.
Bhatia is responsible for formulating strategy and leading the teams to enable growth and achieve operational excellence.
Anand Choudha, managing director, Spectrami, said: “Punit joins us with a wealth of experience from the Middle East IT industry. He brings with him a unique perspective to our business and has immediately become a valuable addition to our team. With Punit on board, we are more committed towards growing the MEA business than ever before.”
Bhatia commented: “I am delighted to join Spectrami and the company’s approach towards adding value to distribution has been well received and appreciated by vendors and resellers in the region. The vendor extension model of Spectrami is a distinctive model which empowers partners and enables them to execute enterprise class implementations with the best of the breed technology products and solutions.”
Prior to joining Spectrami, Bhatia played a pivotal role in the start-up and expansion of Perot Systems in Middle East.
“The appointment of Bhatia is in line with our strategy to further grow Spectrami as a process oriented professional organisation and to become a distributor of choice,” added Choudha.
