Global power management solutions vendor Eaton Middle East FZE, has appointed Anne Marie Khayat as the new distribution account manager for the Middle East, effective immediately.
Khayat takes over the new role from within the company, where she was in a regional projects sales-related position.
In her new role, Khayat will work closely with distributors and their key resellers, making sure that their stock orders are phased properly and that they have the right knowledge, appropriate certifications and trainings across the Middle East. In addition, she will pay particular attention to distributors that serve UAE, Jordan, Egypt and Qatar as these are Eaton’s fast growth markets for its solutions offerings.
Hany Maurice, regional channel and alliances head, Eaton Middle East, said: “We are excited to have Anne join the team at a time when the company is moving to strengthen its IT channel business in the Middle East and North Africa region. We were challenged in the past by the fact that the team didn’t have enough resources to interact regularly with our distribution partners, resellers and end user customers.”
Maurice added that having Anne on board will enable the company to now have a vigorous engagement with distributors and channel partners.
Remarking on her move, Khayat said UPS and power management solutions are a must nowadays and they are enormously contributing to the development of infrastructure in the region.
Khayat added that in her new role she will be focusing on helping partners to grow their incremental business, seize new opportunities and build their brand by offering greater marketing and demand-generation resources for data centres and converged IT infrastructure. “Our channel partners can expect simplicity in our partner programme, access to powerful capabilities and valuable tools to help them deliver solutions to the market,” she said. “We will have clear expectations, so that they can build those opportunities into their company goals for 2015.”
Khayat explained that Eaton is also aiming to improve the overall engagement experience with partners, making them a part of the company. “Our channel partners want to feel as important as the first chair in an exceptional masterpiece. The companies that are able to do this well tend to have the best and most loyal channels. That is my aim in this new role,” she said.