F5 Networks, an application delivery networking technology specialist, has appointed Garth Braithwaite as its new sales director for the Middle East.
Reporting directly to Diego Arrabal, F5’s vice president, Sales for Southern Europe and the Middle East, Braithwaite will lead a team focused on improving the delivery, security, performance and availability of network-based applications across on-premise, cloud and hybrid environments.
“Garth is an important appointment as F5 Networks continues to grow and invest in the Middle East,” said Arrabal. “Supported by a strong local team and an extensive network of partners, we are determined to ramp up our presence and service-delivery in the region, and look forward to a successful year helping organisations adapt to some of today’s biggest challenges – security, cloud enablement and mobility.”
Braithwaite joins from Boston-based mobile data network virtualisation experts Affirmed Networks, where he was VP/general manager for Emerging Markets, including Middle East and Africa.
“I am delighted to join F5 Networks,” added Braithwaite. “The company has a growing reputation in the Middle East as demand continues to soar for ways to deliver safe, secure and reliable applications, as well as the ability to seamlessly scale cloud, data centre, and software defined networking deployments.”
“The region is clearly a significant strategic focus for the company globally, and we are ideally placed to support organisations as they capitalise on and adapt to what is now a booming application economy.”
Braithwaite brings with him over 20 years’ experience in management, operations, sales and marketing, business development, strategic planning, partner building, and new operation start-up across the Middle East and Africa.
