According to a recently published report by TechSci Research, “UAE Tablet PC Market Forecast & Opportunities, 2019”, the market for Tablet PCs in the UAE is forecast to cross USD1.2 billion by 2019. Increasing adoption of new technology products in corporate sector coupled with the government’s plans to improve the educational infrastructure are among the major factors driving Tablet PC sales in the country.
Samsung and Apple are among the most popular Tablet PC brands available in the UAE. Other major players such as Lenovo, Asus, Intex and X touch are launching budget Tablet PCs in the market to attract consumer attention. Presently, Android based Tablet PCs are more popular due to their user-friendly interfaces and high-end features. In terms of display size, Tablet PCs with 7-9 inches displays are the most preferred tablets among consumers as they score high on the mobility aspect.
“With increasing penetration of Tablet PCs, a large number of players are expected to foray into the UAE’s Tablet PC market and offer cost-effective, portable mobile devices with features comparable to high-end Tablet PC models. This, in turn, is expected to result in sizeable dip in average selling prices of Tablet PCs in the coming years. Detachable laptops introduced in the UAE by a few players are also expected to transform the market dynamics of the country’s Tablet PC market over the coming years”, said Karan Chechi, Research Director with TechSci Research.