Chinese technology giant Huawei has announced that revenue in 2014 for its Consumer Business Group (BG) grew.
The technology and telecoms kit vendor said sales revenue for the consumer business group increased 30% year-on-year to $12.2bn, crossing the $10bn mark for the first time.
The company said shipments grew by 7.8% to total 138m devices in 2014, including 75m smartphones, representing a year-on-year increase of 45%.
“Our strategy of focusing on premium mid- to high-end products has borne fruit, with 2014 resulting in significant achievements in a number of areas including product research and development (R&D), brand awareness, channel development and growth in market share which further consolidated our number three position in the global smartphone market,” said Jiao Jian, Middle East president of Huawei Consumer Business Group.
Jian added that the global influence of the brand has continued to grow and Huawei has become the first mainland Chinese company to successfully enter Interbrand’s Top 100 Global Brands of 2014 list.
The vendor said over the past year, the Middle East has been a high-growth market for Huawei consumer devices with the company investing in numerous flagship products including the Mate 7 smartphone, sports marketing platforms and naming Arabic singer Nancy Ajram as its Middle East and Africa brand ambassador.
One of the most notable achievements of 2014 is the shipment contribution of mid- to high- end smartphones which rose to 18%, Huawei said in a statement. Huawei stated that the P7, is one of the company’s premium flagship smartphones,which swa global shipments rise to 4m units six months after it was unveiled.
