Xerox Corporation, a provider of business process and document management solutions, recently held its annual partner conference in Dubai.
The event saw partners representing over 89 countries from across Middle East, Africa and Central and Eastern Europe attend the Xerox Year Start conference, which focused on giving them new direction and growth strategy in the Middle East.
“At Xerox we believe that our partners play a key role in helping us continue our leadership in the document technology arena. We are a partner-centric company, bringing a broad range of offerings and revenue growth opportunities to value added resellers and independent agents. Events such as these are a great platform to recognise our partners in the region and our commitment to them,” commented Dan Smith, general manager for Integrated Marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations.
Xerox has been significantly maintaining its stronghold in the region for decades through numerous global launches across different product segments. “One of our main objectives of 2015 is to seek partnerships that will strengthen our value proposition to our customers in the region. The printing and the technology industry in the region is constantly evolving and growing and we are thrilled to be part of it and also to play a key role in its evolution,” added Smith.
In addition to reviewing the 2014 business strategy and communicating the direction ahead, partners also received awards for their commitment to the Xerox business.
