TP-LINK Technologies Co Ltd, a provider of SOHO and SMB networking products and solutions, has unveiled a new reseller Program in the Middle East.
Dubbed TP-LINK Reseller Partner Program, the initiative will initially be implemented to channel partners in Iraq and UAE.
According to the company, the TP-LINK Reseller Partner Program has been designed to help with reseller recruitment efforts across the region.
Denny Liang, general manager, TP-LINK Middle East, said the TP-LINK Reseller Program is being rolled out in conjunction with all partners in Iraq and UAE, and is aimed at recruiting resellers that are focused on selling networking and wireless solutions.
Liang explained that TP-LINK has decided to initially implement the TP-LINK Reseller Program in Iraq and UAE because the two countries are the biggest markets for its products in the Middle East. “Our business has continued to experience phenomenal growth with the UAE and Iraq leading the growth in the Middle East. It is for this reason that we have decided to focus on implementing the new reseller Program in the two countries before rolling out to other countries across the Gulf,” he said.
He added that resellers interested to join the Program from the two countries will be required to apply through partners. “We have designed this Program in consultation with our distributors and we are upbeat we will discover the right resellers to work with,” he said.
Liang added that TP-LINK together with its partners will evaluate each application and determine whether to accept or reject a reseller. “We are looking to identify a select number of resellers that will enjoy a wide range of benefits once they join the Program,” he said. “We are not after quantities but quality as we don’t want to create price wars between our resellers in the two countries.”
He pointed out resellers who are qualified to the Program will start to collect points by purchasing TP-LINK products. TP-LINK will also give other benefits to resellers that include training and marketing support, Liang explained. “We are also backing our partners in this initiative as they are key to achieving the objectives of this Program.”
TP-LINK said the Reseller Program will directly benefit resellers that purchase products from current TP-LINK UAE authorised partners in the UAE. According to the networking and wireless solutions vendor, resellers that purchase more TP-LINK products stand to benefit from the many Program benefits including a chance to win a 2015 brand new Kia Sportage and various other prizes.
Liang added that to join the Program and get more details, resellers should fill an application form from authorised TP-LINK partners and will be contacted once their application has been evaluated. “We will be giving away two brand new Kia Sportage cars in each half of 2015 in the UAE market,” he said. “We believe that this initiative demonstrates the commitment TP-LINK has to developing the regional channel and the importance of rewarding resellers that have invested in our brand.”
