TP-LINK Technologies Co Ltd, a global provider of SOHO and SMB networking products and wireless solutions, has urged its channel partners in the Middle East and Africa (MEA) to prepare for business prospects in 2015 as it’s predicted to be a bumper one.
The vendor said although there has been uncertainty in some parts of MEA, the networking and wireless solutions business has been growing rapidly in the region.
The company cautioned channel partners against complacency as the outlook on IT spending is steadily improving with more projects coming online.
Denny Liang, general manager, TP-LINK Middle East, said the channel market this year is very active across MEA and the company has been developing its business in UAE, Iraq and KSA. “Despite the instability in some countries in the region, we continued with our plan to expand our business in Egypt, South Africa and other African countries,” he added.
“We have so many markets to work in and I have been encouraging our sales team to urge partners to prepare for increased IT spending in the coming months as most enterprises roll out ambitious IT projects.”
Liang said to develop the market and harness the opportunities that are emerging in the telecoms sector requires TP-LINK to have solid relationships with all its channel partners across MEA. “The opening up of the telecoms sector especially in Africa is creating opportunities for our networking and wireless products,” he said. “TP-LINK is taking its step forward in developing the channel market in Africa and cultivating both the traditional reseller channel and retail business in GCC countries.”
He pointed out that the company is again expecting to have the best performance in the UAE in 2015 with consumers driving most of the growth and demand. “As for technology, I believe 4G will spur growth for our solutions in the commercial sector this year,” he said.
Liang said it is the demand for IT solutions that is creating a bright business outlook for partners across the region. “When the economy is performing well, the speed and the service of payments and logistics would follow that trend. As for the channel, we want our partners to be ready to capitalise of the opportunities as spending in the IT industry across MEA especially in networking and wireless sector picks up,” he said.
He added that channel stakeholders should be optimistic about 2015, despite political uncertainty in some countries in the Middle East as the need to use technology in business and people’s daily lives continues to grow with or without political upheaval.
