Gemalto, a leading provider of digital security solutions, is bringing the Smart City vision to life for visitors to Gitex 2014. In line with the announcement from Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to turn Dubai into a smart city, the Gemalto booth will illustrate how this compelling vision is now ready to be deployed and how the company’s digital solutions can harness the potential of a highly connected world to deliver greater privacy, convenience and security.
The Gemalto stand, located in the Software Hall, will encourage visitors to step into the shoes of Smart City residents and visitors will be able to embark on a digital journey through innovative use cases: Smart Travel, Smart NFC Payment Retail Experience & Contactless Ticketing, Smart Cars, Smart Entreprise, Smart Events & Crowd Management, Smart Mobile Identity & Governance, Smart Recycling. As an example, the Smart Travel experience simplifies visa application processes with residents receiving their eVisa on their smart phone app and transferring it to their ePassport through a simple tap of their NFC phone.
The company supplies citizens and residents’ eID cards in all Gulf Council Countries and works with major banks and mobile operators in the region. Gemalto will also serve as the Strategic Sponsor for the Digital Strategies Forum on October 15th, and will present a keynote talk on how brands and mobile operators can best leverage the mobile phone to run efficient mobile marketing campaigns and create lasting engagement with consumers.
“Smart cities would be nothing without the trust we place in the technology around us and this is clearly what Gemalto brings: security and convenience to the digital world. Dubai is a technology hub, already embracing some of the latest innovations and we are dedicated to providing our UAE customers – banks, mobile operators, businesses and governments – with the security solutions which will bring the smart city vision to life,” commented Eric Claudel, President for Middle East and Africa at Gemalto.
