Philips shows off display innovations at IFA Berlin 2014

MMD, the leading technology company and brand license partner for Philips Monitors, unveils at IFA 2014 various innovations which are attuned to the way people work and live – such as the quest for health and well-being, a desire to be enthralled and entertained, and a wish for style and elegance in home and work environments. IFA takes place from September 5th to 10th in Berlin.


With people spending more time than ever interacting with digital devices, continuous blue-light exposure through extended screen time poses a real risk of long-term damage to eyesight. Making its debut appearance at IFA 2014, the brand-new Philips SoftBlue display reduces eye fatigue by eliminating emissions of blue light at harmful wavelengths, helping to mitigate the negative impact on eyes and improve well-being.

Unlike software-based approaches, the SoftBlue display works using a new technology which changes the peak of the blue-chip in the LED. It does this without detracting from color fidelity or brightness, so users can enjoy accustomed image quality without the prolonged detrimental effect of blue-light exposure.

Another innovation with a firm focus on delivering a sharper, fatigue-free viewing experience is the 4K Ultra High Definition display, which packs four times as many pixels per inch of screen as Full HD and delivers four times the clarity for the sharpest, most brilliant picture ever.

The IFA 2014 show will feature two new, larger additions to the 4K line-up, with 32-inch and 40-inch 4K UHD displays joining the 28-inch version. The larger displays offer even more screen space and clarity for detail-rich entertainment such as movies and games, as well as data-intensive office applications.

Taking the game up a level for serious players, MMD is showcasing the 144Hz Gaming Monitor 272G5DYEB with NVIDIA G-SYNC technology. By letting the Graphics Processing Unit (GPU) control its refresh, this 27-inch display delivers ultra-smooth image motion that includes a more complete trajectory of moving objects – including the critical images that are skipped on displays with standard refresh rates.

At 144Hz, the screen content updates nearly two and a half times faster than a standard monitor, giving players the split-second response speed to target objects more accurately and take their game to the next level.

Designed with graphics professionals in mind, the new 27-inch Philips 272P4A display with Adobe RGB technology is also on view. With Quad HD (QHD) resolution of 2560 x 1440, the display offers the clarity of detail that is vital in applications that rely on pixel-precise accuracy.

With Adobe RGB on board, the display can render far more colors than a regular monitor. Users also have the certainty of color consistency on every device in the production workflow – for example, images loaded from digital cameras have exactly the same colors when rendered on the display. This saves time and effort for photographers, graphic designers, video editors and other professionals involved in the workflow.

Excellent technology and performance do not mean compromising on looks – as the new 27-inch 275C5 display shows. Apart from the iconic Moda 2 design in glossy white, the new display features Bluetooth for a tidy, cable-free tabletop or desktop and also supports Miracast. With two powerful 7W speakers for audio performance, the 275C5 can work as a stand-alone music station for the living room.

Rounding out the show are Smart All-in-one touch displays – stand-alone multimedia systems which bring the exciting Android app world to larger screens – and the new 21:9 Panoramic Ultra Wide Screen, with a resolution of 3440 x 1440 for heavy-duty multitasking and data applications.

Visitors to the Philips stand in Hall 22 will have ample opportunity to try out all these displays and see how they perform.