Sony outs Alpha 3500

Sony Middle East and Africa FZE has announced the launch of the Alpha A3500, a 20.1 megapixel interchangeable lens digital camera to help photography novices shoot DSLR-quality pictures with ease. 

The camera offers superior picture quality especially for a fixed-lens compact camera. The Alpha A3500 is fitted with a large 20.1-megapixel Exmor APS HD CMOS sensor. Teamed with the growing choice of E-mount interchangeable lenses, it is the key to flawlessly detailed still images – from personality-packed portraits and street scenes to sumptuous landscapes. Full HD videos look just as impressive, with a choice of 50i or 25p shooting modes for crisp action or a smooth cinematic look as the subject demands.

Sony Alpha 3500

The big sensor also boosts sensitivity, grabbing more light and cutting image noise – this means pristine pictures and movies at dusk or in gloomy interiors that cannot be captured by the tiny sensor in a compact camera or smartphone.

The Alpha A3500 offers plenty of creative controls, with a clear electronic viewfinder to help frame shots with confidence, plus a grip that adds to the feeling of comfort, security and balance in your hand.

The electronic Tru-Finder enhances framing scenes with generous 100% field coverage. There’s plenty of extra information displayed in the electronic viewfinder, including grid lines to help keep those horizons nice and level. An added advantage is the instant preview of tweaks to exposure and white balance settings letting one compose with even greater confidence.

An avid photographer has the flexibility to add accessories via the Multi Interface Shoe. Capture a more polished soundtrack and clearer dialogue with the ECM-XYST1M Stereo Microphone. Or brighten up parties and indoor scenes with the battery-powered HVL-LEIR1 Video IR light.

Photographers with more arty ambitions needn’t feel left out of the fun. Picture Effect offers a palette of 15 artistic treatments, such as Retro Photo, Miniature and Partial Colour. Auto Object Framing neatly trims portraits, close-ups and even moving subjects for tighter, more professional results.

Unlike ordinary point-and-shoot cameras, the Alpha A3500 unleashes the user’s full creativity with a wide range of interchangeable E-mount lenses by Sony and Carl Zeiss. Pick from telephotos, wide angles and macros to versatile zooms for travel and everyday shooting. The camera comes with an E 18-50mm F4-5.6 standard zoom kit lens designed specifically for the Alpha A3500 (not sold separately). The lens is suitable to shoot casual pictures on a daily basis, snap, landscape or portrait.

The new Alpha A3500 interchangeable lens camera from Sony is now available across Jumbo Stores and select electronics retailers in the UAE.