Asus launches new Zenbook UX301

ASUS Zenbook UX301 is a flagship Ultrabook with a beautiful sleek design and a lid protected by scratch-resistant Corning Gorilla Glass 3 with Native Damage Resistance. The new Zenbook UX301 is the next-generation Ultrabook based on the award-winning Zenbook, launched in 2011.

The new model features a metallic ‘spun’ metal design that’s a Zenbook hallmark, but a layer of Corning Gorilla Glass 3 adds a sheer high-gloss finish that’s as hard-wearing as it is stunning.

Zenbook Blue_19Corning Gorilla Glass 3 has the same durability and thinness as Gorilla Glass 2, but Corning’s proprietary NDR glass composition gives superior scratch resistance, reduced scratch visibility and improved toughness. Corning Gorilla Glass 3 has three times the scratch resistance of Gorilla Glass 2 and offers a 40% reduction in the number of highly visible scratches, with a 40% improvement in retained strength if a deep scratch does occur.

A 13.3-inch display available up to 2560 x 1440 WQHD resolution means the new ASUS Zenbook gives incredibly sharp images and text. IPS (In-Plane Switching) display technology also ensures rich and accurate color with wide 178-degree viewing angles, while 10-point multi-touch gives smooth and responsive fingertip control with Windows 8.

The new Zenbook is powered by 4th generation Intel Core processors for seamless multi-tasking performance and outstanding energy efficiency. A high-end Core i7-4500U dual-core option makes light work of even the most demanding applications, while optional 256GB RAID0 SSD storage turbo-charges performance even more.

Models feature either Intel Iris graphics, or NVIDIA GeForce GT 730M graphics with Optimus technology for incredible game visuals at high resolution and detail settings.
Available in Sapphire Blue, Zenbook UX301 features 802.11ac Wi-Fi for high-speed wireless data rates, and comprehensive connectivity options include USB 3.0 and Bluetooth 4.0.

All models feature a backlit keyboard with automatic light level control and large multi-touch touchpads with full support for Windows 8 gestures. ASUS SonicMaster audio technology is also standard on all models, for rich and detailed sound with video, music and games. Available for AED 6499 at all major retailers.