Bahrain-headquartered travel technology company Sabre Travel Network Middle East (Sabre or STNME) has signed a landmark agreement with Al Tayyar Group, one of the leading travel companies in the Kingdom of Saudi Arabia (KSA). The agreement was yet another major announcement that Sabre made on the sidelines of the Arabian Travel Market (ATM) in Dubai, United Arab Emirates.
Al Tayyar Group will now be using Sabre’s Global Distribution System (GDS) with direct access to its vast portfolio of state-of-the-art technology products and solutions like the Sabre Red Workspace, GetThere, as well as mobile tools like TripCase and Sabre Red™ Mobile Workspace, to meet the challenges and opportunities of the industry and have an edge over competition.
Speaking on a celebratory occasion at the ATM to announce this win, Daniel Naoumovitch, CEO, STNME said, “We are delighted that Al Tayyar Group, one of KSA’s largest and most reputed travel companies, has selected Sabre as its technology partner. Sabre’s innovative products focusing on current technology trends like mobile, personalization and big data, will help Al Tayyar tailor products to meet its growing customer demands and achieve its vision for international growth.” He added, “Saudi Arabia is a large and rapidly evolving market. A strong partnership with the Al Tayyar Group will not only strengthen Sabre’s presence in KSA but also give us the opportunity to be instrumental in developing the country’s travel industry.”
Al Tayyar Group spokesperson commented, “Sabre is by far one of the most advanced technology providers in the travel sector. With over a 300 local and 20 international offices, our primary requirement is handling large volumes of business without compromising on service standards and efficiency levels. Implementing Sabre’s state-of-the-art technology will not only simplify our day-to-day business but also help us increase our market share in other countries in this region.”
Travel agencies across the Middle East region use Sabre’s wide range of technology solutions to maximize their offering to customers. STNME has 23 offices in 13 countries in the Middle East and the Levant – in addition to 15 training centers across the region.
Al Tayyar Travel Group Holding Company is a Saudi joint-stock company with 14 affiliated companies that provide outstanding and distinguished travel and tourism services through more than 300 offices within the Kingdom of Saudi Arabia as well as 20 international offices.
