Sony shows off 4K solutions at NAB 2014

At NAB 2014, Sony is expanding its theme of “Beyond Definition,” highlighting new and enhanced professional A/V solutions that deliver the highest performance and most dynamic viewing experiences. Sony is showcasing its latest developments in 4K technology, including new technologies that address the needs of content creators and unite its vast network of products, systems, services and expertise.

NAB14P1020231Sony’s NAB exhibit features two zones. The “Product Zone” features cameras, camcorders, switchers, professional audio equipment and monitors. The “Solution Zone” illustrates a range of customer applications from shooting to production to archive.

Sony offers filmmakers the widest selection of 4K cameras from the F65 used for major motion picture production, to the F5 and F55 cameras, to the new PXW-Z100 4K handheld camcorder. Many of the most popular television series currently airing are shot with Sony 4K cameras including:  “The Blacklist,” “Masters of Sex,” “Community,”  “The Big Bang Theory,” “Trophy Wife,” “Mom,” “Rake,” and others.

4K technology – for content creation and live production – is advancing rapidly, from 4K live trials at the Confederations Cup and X Games. Sony 4K technology, like picture stitching, is also successfully being tested in sports applications – not only to produce a better resolution HD image now, but to create a more efficient 4K distribution pipeline for the future.

Broadcasters world-wide are conducting 4K production trials in an effort to make 4K broadcasting a reality in the near future. For example, In Japan, Sony is a member of the NexTV Forum that promotes next-generation high picture quality broadcasting such as 4K and 8K, with the support of the Japanese Ministry of Internal Affairs and Communication.

Sony has also developed complete 4K production systems that have already been widely used for motion picture, TV, and live production, documentaries, and commercial production. At NAB, Sony is showcasing variations of 4K systems that offer easier set-up, HD-to-4K migration, and HD shooting based on 4K technology.