Riverbed Technology, the leader in application performance infrastructure, today announced the promotion of Taj ElKhayat to managing director for Middle East, Turkey, North, West, and Central Africa (METNA).
After less than one year since joining the Riverbed team, Taj is now managing Riverbed’s strategy and business objectives in new territories, namely Turkey, West and Central Africa, in addition to the initial Middle East and North Africa.
Taj will be responsible for expanding and raising the Riverbed business and presence in his expanded region and driving the company’s go-to-market strategy across the four solutions within the Riverbed Application Performance Platform: Riverbed Steelhead, Riverbed Granite, Riverbed Stingray and Riverbed Performance Management.
Willem Hendrickx, senior vice president of sales EMEA, at Riverbed said: “Taj’s deep understanding of these key markets and the solid ecosystem he is building with our channel partners and key alliances will be instrumental in elevating the Riverbed brand and stimulating increased demand for our solutions to drive revenue growth across our entire product portfolio.”
In his turn, Taj ElKhayat commented: “I look forward to capitalizing on the achievements we accomplished over the past year and generate stronger awareness of Riverbed. As companies strive to meet their business objectives faster and in a cost-effective manner, the Riverbed Application Performance Platform will be paramount. The new regions hold a great potential as emerging markets with vast investment opportunities. Africa registers the highest economic growth worldwide and the Turkish government’s efforts to drive digitization are spurring IT growth across the country, whereas the Middle East holds one of the fastest growth rates globally in terms of IT spending”.
In a world where application performance equals business performance, Riverbed offers the most complete platform to enable organizations to embrace location-independent computing, so that business objectives – not technical constraints – drive how applications and data are delivered.
The Riverbed Application Performance Platform is a set of integrated solutions that give companies the flexibility to host applications and data in the locations that best serve the business while ensuring the flawless delivery of those apps to better leverage global resources, radically reduce the cost of running their business and maximize employee productivity.
