Sony launches Cyber-shot DSC-QX100 and DSC-QX10 lens-style cameras

Smartphone photography is visibly on the rise. Keeping with the times, Sony has created two new products that dramatically increase the quality of these shots,uniting the creative power of a premium camera with the convenience of your smartphone. Sony Middle East and Africa today launched the Cyber-shot DSC-QX100 and DSC-QX10 lens-style cameras, promising a whole new photo experience for smartphone users in the region.

Sony QX10

Now you can shoot and share fabulous photos and HD video using your phone, with image quality and creative options to rival a premium stand-alone camera. The Cyber-shot DSC-QX100 and DSC-QX10 lens-style cameras are perfectly compatible with the new Xperia Z1 and other smartphones – transforming your mobile into a power-packed camera.

It is a dream-come-true for anyone who loves their smartphone, but wants the photo quality that only a dedicated camera can deliver. And, while they look like lenses, the DSC-QX100 and DSC-QX10 are complete cameras in their own right.

The DSC-QX100 and DSC-QX10 attach in a moment with the supplied smartphone attachment that fits several popular smartphone models (width 54-75mm/max, thickness 13mm). Connection to your phone is made via Wi-Fi and the latest version of Sony’s PlayMemories Mobile application. Linkage is even simpler for NFC smartphone owners, with easy one-touch connection made without any complicated settings.

The lens cameras allows you to explore a whole new world of creative imaging possibilities – use your smartphone’s large, bright screen as a real-time viewfinder – fire the shutter, start/stop movie recordings, and adjust settings like shooting mode, zoom and Auto Focus area. Also, use the phone’s screen to share the memories instantly via any of your usual phone apps.

What’s more, there is no need to have the phone and camera attached. Place the Cyber-shot exactly where you want it, and fire the shutter direct from your mobile phone – it is perfect for grabbing high-angle shots or self-portraits.

Weighing just 105g (with battery and Memory Stick Micro), the Cyber-shot DSC-QX10 features an effective 18.2 megapixel Exmor R CMOS sensor and high-quality Sony G Lens. Boasting a powerful 10x optical zoom range, it is great for power-packed close-ups of people, fun-filled events and distant landmarks that are just not possible without a dedicated zoom lens. Built-in Optical SteadyShot combats camera shake, keeping handheld pictures and videos steady and blur-free, even in low-light conditions.

The Cyber-shot DSC-QX100 features a large 1.0-type Exmor R CMOS sensor with 20.2 effective megapixels. Enjoy sumptuous, ultra-low noise images – even indoors or at dusk when many cameras and camera phones seem to struggle. It is simple to frame shots and tweak camera settings like aperture control and exposure compensation as well as photo/video record mode on your smartphone’s big touchscreen. You now get more creative control than you’d ever get with your phone’s regular camera enabling the user to capture beautifully background defocussed shots.

Everything is easily accessible, with extra dedicated keys for fingertip control of zoom and shutter release on the camera body. The DSC-QX100 is also teamed with a wide-aperture Carl Zeiss Vario-Sonnar T lens with 3.6x optical zoom with Optical SteadyShot giving all the picture quality you’d expect from a premium pocket camera.

The powerful BIONZ processor in the DSC-QX100 and DSC-QX10 refines your image for beautifully natural, detail-packed stills and HD video. Superior Auto helps get the best from any scene, automatically recognising dozens of different shooting conditions and adjusting camera settings to suit. As an extra refinement, the DSC-QX100 sports a dedicated control ring for camera-like adjustment of manual focus and zoom.

Accessory options include a soft carrying case and dedicated camera attachment case for a perfect fit with latest models from Sony Mobile including the brand new Xperia Z1.

The new Cyber-shot DSC-QX100 and DSC-QX10 from Sony are currently available in all leading electronics stores in the UAE.