Yudi Moodley to lead Blackberry in Africa

Yudi Moodley, MD at BlackberryBlackberry recently announced the elevation of Yudi Moodley as the new Managing Director for Africa. Yudi replaces Alexandra Zagury who will now head BlackBerry as Managing Director for the UK and Ireland.

Yudi has been with the company since 2010 and previously, he was the Business Management Director for BlackBerry in Middle East and Africa. Before joining BlackBerry, Yudi started his career with Caltex Oil and has worked with Cell C, as the senior national retail sales manager.

In his new role, Yudi will be responsible for overseeing and driving the overall business strategy and growth for BlackBerry across Africa.

Commenting on his new role, Yudi said, “Africa is one of BlackBerry’s key markets. As I take up this new role, I will continue to work with our local partners to serve all of our customers and focus on driving the ongoing adoption of the BlackBerry 10 platform as well as BBM, which is popular among Africans across the continent,”