One of the Arab world’s favorite online shopping destination, Souq.com, announces the appointment of Regional Head of Digital, Susana Inarejos.
In her role, Susana will be tasked with managing and steering the performance of the digital marketing mix at Souq.com, including – but not limited to – search engine marketing, display advertising, affiliate programs, lead generation and social media. She will also be responsible for developing innovative programs to continue to drive traffic and meet the business objectives in collaboration with the marketing and product teams at Souq.com.
Over the past decade, Susana has been instrumental in leading the digital strategies for global corporations including British Airways, Philips, Emirates, Gulf Air, Europcar, Barclays, Vodafone and Jumeirah, to name a few.
“It is an immense privilege for me to be able to help shaping the future of the largest e-commerce website in the Middle East. I feel honored to be part of such a talented team of experts, and I am really looking forward to play a key part of the digital success at Souq.com,” said Susana.
“We are pleased to welcome Susana Inarejos to the Souq.com family,” said Ronaldo Mouchawar, Souq.com’s Chief Executive Officer. “With her background and expertise, we are confident Susana will be instrumental in steering our digital strategy across the UAE, Saudi, Egypt and Kuwait markets.”
Susana has more than nine years of experience in Digital. Originally educated as a Software Engineer and holding a Master’s degree in E-Commerce from Edinburgh Napier University, Susana was previously Head of Cross Digital for digital and technology agency, LBi.