Dell will unveil its latest array of end-to-end solutions at GITEX Technology Week 2013, demonstrating how its cutting-edge technology can help Middle East businesses manage and scale their IT operations, including examples in the oil and gas, education and finance industries. Dell believes technology priorities can be categorized into four key pillars: Transform; Connect; Inform; and Protect, and will demonstrate on the stand how these pillars can be used to solve technology challenges.
Underscoring the importance of the Middle East to Dell, Marius Haas, Dell’s President, Enterprise Solutions, will travel from the US to attend GITEX Technology Week this year. Haas is responsible for the worldwide engineering, design, development and marketing of Dell enterprise products, giving him a unique global overview of server, networking and storage trends. Dell will also be unveiling a new Solutions Center in Dubai later this year, a state-of-the-art technical lab and datacenter equipped to address the business objectives and IT challenges of customers in the Middle East through powerful solution engagements.
“Many of our Middle East customers and partners from the region travel to GITEX , and this is an opportunity for us to reach out to them and demonstrate Dell’s end-to-end integrated solutions,” said Dave Brooke, Dell’s Middle East general manager. “Dell has the technology and capabilities to help them solve their IT challenges, and Gitex is a good venue to showcase this.”
New launches in 2013 that will be displayed for channel partners and end-users during GITEX include PowerEdge VRTX and Active Infrastructure 1:1. PowerEdge VRTX is the first converged IT solution designed specifically for remote and small office environments, with enterprise-class capabilities in a desk-side, space-saving design. Active Infrastructure 1.1 is a solution that helps organisations accelerate the delivery of business applications and IT services, improve data center efficiency, and strengthen IT service quality.
During GITEX, Dell will connect with channel and alliance partners to update them about Dell’s enhanced PartnerDirect channel program, and how Dell’s technology can help them grow their business.
“In the last year, we have significantly invested in Dell’s PartnerDirect program, and strengthened partner engagement in the region, while continuing to offer simple, rewarding and effective enablement and business development programs that resonate with our partners and their customers,,” said John Coulston, Channel Director, Dell Middle East.
Dell will also demonstrate how recent acquisitions such as Wyse, AppAssure, Kace, SonicWall and Quest can help organizations and partners address technology challenges. Joining Dell on its stand this year is close alliance partner, VMware.
Additionally, Dell’s stand at GITEX will be completely paperless to reflect both its commitment to a greener society and the power of technology today. Dell will use cloud technologies to share collateral with customers and partners during the show.
Visit Dell on Stand CLD-6 in the Cloud Confex section of Hall 6.
