BMB, a provider of ICT solutions in Lebanon and the MENA region, recently unveiled its new corporate identity which provides a complete overhaul of the company brand.
With a new look and feel, namely a new logo, a new website, a new brand promise & more, BMB has successfully translated its core values that revolve around human centered intelligence.
Based on the company’s management principles, the new brand identity and communications theme has been developed to consolidate BMB’s brand affinity – which has become increasingly important in today’s highly competitive global marketplace. The new brand was created to communicate the quality and integrity of BMB’s business and services, as well as company philosophy and modus operandi. It also aims at maintaining continued growth.
BMB’s corporate logo is formed by overlapping characters, with three different variations, each representing the company’s three different divisions: BMB Direct, BMB Move and BMB Reach, specialized in the Enterprise Content Management, Enterprise Mobility Solutions and Enterprise Networking & Security.
“This is an exciting time in BMB’s history. We are restructuring for further growth, and the new brand development is an important part of this,” said Mitri Doumet, CEO, BMB.
“We are looking forward to the future as our infrastructure grows to support both current and future demands,” he added.
