Global consumer electronics leader Simmtronics has appointed Jumbo Electronics as its channel distributor for tablet PCs in the GCC. The distribution agreement was signed in Dubai by Ravi Rao, Assistant Vice President of Jumbo, and Indrajit Sabharwal, Managing Director, Simmtronics.
The deal further reinforces Simmtronics’ leading position in the world tablet business. Globally, Simmtronics is acknowledged as the third leading tablet manufacturer and is an original equipment manufacturer (OEM) to some of the top names of the industry, including HP, IBM, LG Electronics, Samsung, Acer, PCS and Zenith. The company has five manufacturing facilities worldwide and offices in more than 14 countries.
Jumbo Electronics brings to the partnership its strength as UAE’s leading distributor and retailer for IT & consumer electronics. Since its inception, Jumbo has been the exclusive distributor of Sony in the UAE. Jumbo is also a trusted distribution and retail partner for many of the world’s other leading brands, including Acer, Apple, Asus, Blackberry, Brother, Casio, Compaq, Dell, Dyson, Epson, Gorenje, HP, HTC, Lenovo, LG, Motorola, Nokia, Packard-Bell, Samsung, Sony-Ericsson, Toshiba, and VAIO.
Indrajit Sabharwal described the development as an example of Simmtronics’ long-term commitment of investing in the GCC. “The UAE has been one of our important markets and our agreement with Jumbo continues our expansion in as many new markets as possible,” he pointed out. “Jumbo understands our business philosophy and has already outlined a solid strategy to reach out to consumers in this price-sensitive market.”
Ravi Rao, Assistant Vice President, Jumbo Group, commented on the partnership, “Jumbo has over 40 years’ experience as a trusted professional regional distribution and retail partner for many of the world’s leading brands. Our award-winning best practices are benchmarked globally and help our clients maintain pricing uniformity, excellent visibility, and expand to new markets strategically. We are delighted to have extended our distribution services and retail capabilities to support Simmtronics’ ambitious growth plans in the region.”
Rajesh Aiyar, Head – IT Division, Jumbo Electronics, added that the alliance with Simmtronics will see the introduction of a range of high-performance XPad tablets in the region. “The XPad provides a dynamic experience to all kinds of users – from the corporate executive to the serious gamer, from the social media enthusiasts to those seeking optimum communications,” he said. “We are keen to add this impressive yet reasonably priced product to our portfolio and further strengthen our leadership position in the market.”
The XPad comes in 7”, 8”, 9”, 9.7” and 10” versions and incorporates both calling function as well as high-definition displays on its robust Android ICS4.0 operating system. The tablet offers maximum connectivity to the Internet, printers, high density TVs, or any number of external devices for easy and reliable on-the-go access to email, movies, videos, music and photos.
