Manish will be based out from Alcatel’s regional office in Dubai, and he will focus on Enterprise partners of Alcatel-Lucent to transition from using one-off marketing tactics to multi-touch programs that make use of all the available marketing tools like PR, social media and digital marketing to create better awareness, demand and consequently revenue.
Celia Croize, Marketing Director Middle East & Africa, Alcatel-Lucent Enterprise, said, “We are very pleased to welcome Manish to the team. He will bring a lot of experience and value to the role and will be in a position to assist our channel partners across the region get more out of the marketing support tools we provide as part of our partner programs across the region.”
Manish started his career as an Intern with Alcatel 10 years ago in Velizy, France, and worked with its local partner, Al Futtaim Technologies. Before rejoining Alcatel-Lucent, Manish ran marketing for chip manufacturer, AMD, across ME, Turkey and Africa. Manish has an MBA in Global Marketing from Thunderbird in Arizona, USA, and an engineering undergraduate degree.
