Kaspersky snaps Aptec for regional role

Kaspersky Lab, entered in new distribution partnership with Aptec, an Ingram Micro company to distribute its entire portfolio of B2B solutions including Kaspersky Endpoint Security for Business comprehensive platform.

Ali Baghdadi, President, Ingram Micro - Middle East, Africa & Turkey.
Ali Baghdadi, President, Ingram Micro – Middle East, Africa & Turkey.

Aptec will extend its sales, marketing and logistics expertise to expand the Kaspersky’s reach across key markets in the GCC, Levant and North East Africa in addition to West Asia.

The companies will work together to leverage increasing cyber security spending across the Middle East and Africa region, as enterprises continue to counter the challenges of advanced security threats driven by increasing global connectivity.

Aptec will work with Kasperky Lab to offer unique channel enablement opportunities to company’s network of resellers, particularly focusing on training and education to help resellers identify and understand unique customer requirements and position the right solution to meet these needs.

Khalid Abu Baker, Managing Director, Kaspersky Lab Middle East said, “The appointment of Aptec is part of Kaspersky Lab’s global strategy to combine a complete range of award winning B2B technologies with the right channel expertise to offer customers an effective and reliable portfolio of solutions and services. We are confident that Aptec, will not only see us develop more effective routes to market our solutions but will also strengthen our channel offerings by engaging partners through dedicated training and education in addition to introducing the right support initiatives to boost business opportunities.”

Commenting on the partnership Ali Baghdadi, President, Ingram Micro – Middle East, Africa & Turkey, said, “We are proud to have partnered with a trusted and leading provider of security solutions. We look forward to this exciting new journey as we leverage state-of-the-art technology solutions and a visionary outlook in the field of IT security and cyber warfare. Aptec will continue to build on its internal resources and expertise to successfully expand Kaspersky Lab’s channel, reach and scope to drive mutually beneficial growth opportunities for both companies while offering customers and partners the best in security software and services.”