Belkin, leading manufacturer of consumer electronics, announced the launch of its first retail concept store in the Middle East with the opening of the new Belkin Store in Riyadh, KSA, in collaboration with a local partner.
Located on Dabab Street in the Sulimaninah District in Riyadh, the store will serve as a Belkin showroom to display a full range of products available for sale while helping to increase the brand’s presence in the Kingdom.
Up to now, Belkin 
has been dealing with regional distributors, such as Redington, TMM and Zonic in KSA, to service its retail and SMB sectors. The Belkin Store in Riyadh will provide customers with the opportunity to discover a full range of products in an appealing display, while a knowledgeable and enthusiastic team of retail professionals will deliver expert information and advice to create the finest customer experience. The store’s opening hours will be from 9:00 to 12:00 and 16:30 to 22:00 (GST).
“This is a great opportunity to have a place where customers can ask questions and get answers, get introduced to a wide range of items and buy the latest products,” said Youssef El-Arif, Belkin Country Manager for the MEA region. “This store will not only improve the sales, but it will also elevate the brand image in the Kingdom.”
Belkin products range from wireless home networking and entertainment, to mobile accessories, an extensive range of cables, as well as energy management. One of their most popular gadgets to date is the WeMo Switch which allows users to control their home appliances directly from their mobile phones. Opening a concept store in KSA is one of the first steps to further grow the brand in the MEA region.
