SanDisk joins hands with Mitsumi to expand in Africa

Seedhar Sreekumar
Seedhar Sreekumar

SanDisk the leader in flash memory storage solutions signed up with Mitsumi, who are one of the largest IT distributors in Africa with a presence in over 19 countries in Africa including Kenya, Tanzania, Ghana, Tunisia, Morocco, Zambia and Namibia.

The distribution agreement with Mitsumi will help SanDisk expand its reach across Africa to tap into the rapidly growing African market for mobile storage solutions.

Sreedhar Sreekumar, regional sales manager – MEA at SanDisk, said, “The relationship with Mitsumi will strengthen our position in the African storage market. Africa is a growing market and represents great potential for SanDisk. We are excited to work with Mitsumi and to see SanDisk grow throughout the continent. Our relationship with Mitsumi reinforces our objective to expand our product reach in Africa.”

“Mitsumi is delighted to be associated with a pioneering technology company like SanDisk, which has impacted people’s digital lives. Mitsumi, with its pan–Africa presence and width of distribution, is excited to work with a dynamic brand like SanDisk, and grow the SanDisk flash memory storage business to its full potential in the captive and emerging markets of Africa.” said, Mitesh Shah, managing director at Mitsumi Distribution.

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