Sage Middle East hosts IT services events for partners in UAE and KSA

Sage Middle East, the provider of business management software to small and medium sized companies, recently held a series of events for their existing business partners and prospective customers in the UAE and KSA.

The emphasis of these events was to showcase the power of Enterprise Resource Planning (ERP) systems – Sage 300 ERP (formerly known as Sage Accpac ERP), Sage ERPX3 and Customer Relationship Management software – Sage CRM. With over 500 attendees, KSA was by far the most successful leg of the events with over 350 attendees across Riyadh, Jeddah and Al Khobar.

Sage Middle East“The events provided us with a great platform to showcase the power of our products and capabilities to existing clients as well as prospective customers,” said Mr. Reggie Fernandes, Regional Director, Sage Middle East. “Our Integrated ERP/CRM offerings have become one of the key factors in helping our customers maximize business benefits, obtain faster ROI and align with their growing business requirements, thus ensuring a competitive edge. The advantages of the software were further reiterated by several Sage international speakers as well.”

The IT services market in the Middle East has been showing signs of rapid growth over the last three years. The IT services market which was valued at $3.6bn in 2011 is estimated to reach $5.2bn by 2015, growing at 9.6% annually over the five-year period, according to a recent Dubai Chamber of Commerce and Industry article. Key markets in the MENA were KSA and the UAE combined, the two countries accounted for nearly 70% of all IT services spending in MENA.

Keith Fenner, Senior Vice President Sales – Sage ERP Africa and Middle East, “The Middle East is one of the fastest progressing regions in the SME sector. Sage products are a perfect fit due to their compatibility, quick adaptation and fast ROI. At Sage, the personalized approach to providing solutions for clients differentiates us from the competition and also portrays us as the ideal business partners for our clients.”

Some of the highlights of the event were high-level presentations on the various vertical solutions available including Manufacturing, Distribution and Services, allowing customers to leverage their existing investments in Sage ERP. The detailed presentations and personalized approach was well received by all the attendees including clients and prospective customers.