Storage specialist, WD appointed Logicom as its distributor to sell wide range of components in Bahrain, Oman, Qatar and Kuwait and the entire product portfolio in Lebanon and Jordan.
“Penetrating newer geographies and making our products available in smaller markets is one of our key focus areas in the Middle East in 2012. Logicom will help us enhance our channel pull and drive growth in the area. We are delighted to have Logicom as our distributor, and look forward to a long and mutually beneficial relationship” said Khwaja Saifuddin, senior sales director, Middle East & South Asia, WD.
WD expects the new partnership with Logicom will help them to meet the fast-growing market for storage products.
Michael Papaeracleous, Executive Director of Distribution at Logicom said: “Partnering with a global leader like WD presents an excellent business opportunity for our large reseller base. Our partners can diversify their portfolio through addition of innovative and market-leading WD products. I am confident that our extensive distribution infrastructure in the region will help realize mutual business potential for WD and Logicom.”
