SIT Distribution entered an distribution agreement with Samsung to distribute phones, smartphones and tablets in Bahrain for the Mobile Network Operators (MNO) Channel with an aim to strengthen Samsung’s market share by positioning the company’s mobility range strategically within the channel with a high-level of marketing and sales promotions.
SIT Distribution will launch the Samsung Galaxy Nexus in Bahrain, which will be available through Zain, Viva and Batelco.
Adnan Al-Falah, Chairman, SIT Distribution, said, “We are pleased to have Samsung on board. The addition of Samsung to our brand portfolio is very strategic and will greatly enhance our sales revenue and channel reach. With SIT Distribution’s wealth of experience in the distribution business, and also its extensive and strong channel network, we are confident of increasing the sales volume for Samsung.”
SIT is raping up its infrastructure within the GCC by setting up in-country offices and service centers in order to provide better services, turnaround time and apply localised go to market solutions for its partners in the region.
“Samsung’s agreement with SIT Distribution demonstrates its commitment to provide its valued consumers in Bahrain with its latest line-up of innovative and cutting-edge products,” said Ashraf Fawakherji, General Manager, Telecommunications Group, Samsung Gulf Electronics.
