MSI Notebook sets its sights on the Middle Eastern and African markets this year by launching an integrated advertising campaign to advance its brand name. In addition to starting its annual large-scale international “Beat it” video gaming competition in the second quarter, the company will be further developing distribution channels throughout the region.
Focused on developing the high-end gaming notebook computer market, MSI Notebook is rolling out the newest members of its G Series; combat-grade GT780 and GT783 gaming notebooks, the ultimate in gaming NBs that leaves the rest of the industry scrambling to play catch up. MSI’s objective is to bring these machines, characterized by the market’s top performance-to-price ratio, into the hands of the world’s top players—Top player, top choice!
MSI’s ultimate series of gaming laptops has been unveiled in various gaming strongholds around the world, including the Middle East and Africa, where it has been well received and supported by gaming enthusiasts.
Sam Chern, Marketing Director, MSI points out that, “Over the past few years, MSI Notebook has grown rapidly in the Middle East and Africa. Partly to show its appreciation to local consumers and partly to shore up its name brand and market foundation, MSI invited world champion gaming team Fnatic to serve as spokespersons at the yearly international gaming competition extravaganza “Beat it” which starts in the second quarter”.