Dubai based leading distributor Emitac Distribution announced that it entered Saudi Arabian market by setting up base in Riyadh early this week. This move is part of the stratgy to expand its presence across the GCC and parts of Africa.
“We are extremely excited about the Saudi market, and we expect to establish our business there very quickly, based on the support we have received from both the channel and our vendors. The market potential is compelling, both from a size and growth rate perspective, and we are making a substantial investment to develop Emitac’s share of the business,” said Patrick Mulligan, General Manager of Emitac Distribution.
Emitac Distribution has entered the Saudi market with its well established HP IPG business and will diversify with into other brands over the next few months. They already have a well-established customer base in place across the major cities across the kingdom.
The Emitac Distribution Team will be managed by In-Country Manager – Ziad Meslemani who comes with a strong background in IT Distribution.
“The Saudi Market is one of the largest growing markets in the region and today it is essential for all vendors and Distributors to strengthen their presence on ground in order to grab a profitable share .With the new Saudi Government declared IT spending for this year there will be a huge business opportunity for everybody. We hope that by End of 2012 Emitac Distribution Saudi is one of the top leading multi brand Distributors” said Ziad Meslemani Country Manager, Emitac Distribution Saudi Arabia.