Xerox Emirates and Tecom joins hands

Freedom to Focus: Real Business Live Event in progress

Xerox Emirates and Tecom Investments’ Media Cluster joined hands to help businesses across UAE to improve efficiencies and focus on their core business during the ‘Freedom to Focus: Real Business Live Event’.

Industry experts discussed the business impact of future trends as well as highlighting key document management challenges that businesses face, which takes their focus away from the business, hence resulting in inefficiencies and reduced profitability.

Some of the keynote speakers included Mr. Mohammad Abdullah, Managing Director for TECOM Investments’ Media Cluster, Ms. Joanna Pupkowska, Programme Manager, Consumables (EMEA), Imaging & Hardcopy (MEA) for IDC Market Research and Mr. Darren Cassidy, Vice President, Global XPS& XPPS, Xerox Corporation.

Xerox Emirates as a market leader in Managed Print Services has helped many companies and government bodies save up to 30% on their document production and management costs, making their processes efficient and green and allowing them to focus on ‘Real Business’. Xerox’s leadership and industry excellence has been recognized by placing them above their competition in Gartner Magic Quadrant, IDC’s MPS Vendor Assessment and Quocirca Enterprise MPS Vendor Positioning.

While highlighting the key challenges faced by businesses Andrew Hurt, General Manager at Xerox Emirates said, “Most businesses in UAE follow paper based processes which makes document production and management as one of the key functions. Keeping control over these processes, device consumables, maintenance, document security and costs takes up lot of management time and resources.”

Commenting on the future of printing industry, Mohammad Abdullah, Managing Director, Tecom Investments’ Media Cluster, said: “These are significant times for the regional printing and publishing industry. The delayed impact of the economic slowdown on the sector in the Middle East provided players the opportunity to learn from the global landscape.”

The event also showcased how companies spend over 6% of their total revenues and over 23% of their IT department time in managing print related issues.