Recently, HP Middle East hosted its annual Channel Awards to recognize and honor the achievements of its partners throughout the Middle East region, and evaluated more than 20 channel partners in 13 categories that covered all areas of HP’s business in the region, including Enterprise and Consumer business.
These categories included recognizing retailers, distributors, and resellers for their efforts, in addition to honoring individuals who have shown particular dedication to HP, helping to foster an even stronger relationship between the partners, while growing HP’s business through product knowledge and skill.
Eyad Shihabi, Managing Director, HP Middle East, said, “Our annual channel awards are the ideal way to recognise and appreciate the support we have received from our valued partners, leading HP to drive success and to encourage outstanding performance in all areas. I would like to congratulate all the winners at this year’s awards, and thank them for the commitment they have continuously shown,” he added.
HP Middle East invests time and resources each year to support, train and educate HP and HP channel partners’ sales professionals. HP Sales Certification program is designed to ensure sales professionals can effectively anticipate a customer’s business needs and provide the very best HP solution.