Microsoft Hardware recently signed up with leading electronics distributor, Techmart to build a direct distribution business structure for its products in the Gulf countries of UAE, Bahrain, Kuwait, Oman and Qatar.
Techmart has been operating in the Middle East for the last nine years, and has evolved a unique direct distribution structure, with ground level presence in 10 countries, servicing 7,000 retailers directly through its own sales force across the Middle East.
“With Microsoft and Techmart partnering, customers across the Gulf will see greater access to Microsoft Hardware products—not only in large outlets in malls, but also in local shops closer to home. Increasing the breadth and depth of our collective area reach and category market knowledge in the Gulf is paramount,” commented Merthan Kaleli, Retail Sales and Marketing Lead at Microsoft Gulf.
