Ruckus Wireless signs First Distribution for Africa

Michael Fletcher, Sales Director for Sub-Saharan Africa, Ruckus Wireless

Ruckus Wireless announced the appointment of First Distribution as its authorised distributor for the African region to distribute the entire range of Ruckus Wireless’ Wi-Fi technology products in South Africa and across neighboring African countries.

Michael Fletcher, Sales Director for Sub-Saharan Africa, Ruckus Wireless, said, “With the future being tagged as a Wi-Fi one, and considering the uptake of mobility and the use of technology in Africa, this region is an important one for Ruckus Wireless. As such, choosing a reliable and expert distributor of our Smart Wi-Fi product range has been a key priority for our business. With a national distribution infrastructure, and a motto of ‘helping our customers to help their customers’, First Distribution was certainly a front runner for this partnership.”

Connectivity in today’s market is essential for enterprises of all sizes to effectively conduct everyday work tasks and is no longer viewed as a nice to have, but rather is now a business necessity. Through investment in fibre optic cables, Africa is seeing a much needed increase in its broadband connectivity and capacity, and with this comes ample opportunity, one being the implementation of Wi-Fi technologies which offer a connectivity option that is convenient and reliable.

Ruckus Wireless in association with First Distribution will also roll out its channel partner programme – designed to assist partners in growing their business and increase profitability. Ruckus Wireless is dedicated to offering their channel partners the necessary training and resources required, to provide them with the correct sales and marketing tools needed to introduce Smart Wi-Fi technologies to customers.

Charlie Murray, General Manager at First Distribution, said, “First Distribution is extremely selective regarding our trading partners, and as a result, we have established a first-class track record for stable and consistent product and service supply. We are pleased to add Ruckus Wireless to our list of partners and look forward to working with this brand across Africa, delivering Smart Wi-Fi solutions that will truly change connectivity on this growing continent.”

“Together, we believe that this partnership will serve the African business landscape in meeting their connectivity needs of today and the future, and are pleased to have First Distribution on board to assist us in meeting our goals for the African market. With our expertise in Wi-Fi and First Distribution’s knowledge of the African landscape, we look forward to the outcomes that this partnership will bring,” concludes Fletcher.