According to the a recent study by GfK, Toshiba cornered 24.4% of the Saudi market share of Notebooks during the period of from January 2011 to May 2011, making it the leader in the notebook segment in Saudi Arabia. During the same period, Toshiba also achieved an average rate of 78.2% making it one of the fastest growing brands in the kingdom.
“Apart from the excellent GfK market study results which placed Toshiba in the lead in terms of sales unit percentage, Toshiba is also the most visible brand in the showrooms in Saudi Arabia,” said John Maliakal, Regional Manager, Toshiba Gulf Computer Systems Division for the countries of KSA, Kuwait, Qatar, Oman and Bahrain.
Toshiba has a wide product and price range but it was particularly successful in selling mid-range and high-end products, which signifies that Saudi Arabia places high value on premium products and brand reliability,” he continued.
One of the key achievement for Toshiba has been its excellent after-sales service that it provides to consumers via its well established wide service network in the kingdom.
Further Toshiba has been successful in rolling out its channel programs for the resellers and channel partners in the country which have been ably supported by training programs for the channel every six months. Toshiba has also invested heavily in brand awareness and consumer confidence.
“While these cited figures reinforce Toshiba’s market leadership in Saudi Arabia, we are further determined to enhance our service towards our customers, strengthen our relationship with channel partners in the Kingdom and continue delivering highly reliable notebooks. Toshiba is looking forward to sustaining this market leadership through additional channel programs, marketing activities, service support and brand innovation,” said Santosh Varghese, Regional General Manager, Toshiba Gulf.
