Consumers are increasingly demanding the convenience to consume and interact with contentanytime, anywhere. Digital Migration and the changes in consumer behaviour have put extreme pressure on current business models, not only in the region but across the world.
Driven by improved consumption experiences and convenience, consumers are now ready to engage and pay for content online! This has spurred Geekay Games to radically rethink their approach to new sources of revenue, be it from offline or online transactions in the evolving digital value chain.
“The idea of having our own webstore sprung to our mind when we realized that inspite of having 13 stores in the region we were not able to reach out to all gamers spread across the region. The positive responses that we got from our offline customers over the years convinced us that we were doing it right, that is providing the right product mix and services. Hence, we decided to replicate our offline business model into our very own online store!” said Kishan Palija, Managing Director at Geekay Group MEA.
“At present, we are only shipping in the UAE, however in the next few months we will commence shipping to the GCC and eventually cover the entire Middle East” he added.