DCC to sell HP and WD through Makro

Leading South African distributor, Drive Control Corporation’s (DCC) unveiled its new strategy to increase customer awareness and retail presence by reaching an agreement with Makro for the mass market retailer to stock a range of Hewlett Packard (HP) and Western Digital (WD) products.

This agreement builds on DCC’s existing relationship with Makro, supplying additional products to the consumer market while leveraging Makro’s extensive customer base and nationwide footprint.

Makro will be stocking a variety of products from the HP stable, including laptops, printers and external hard drives, as well most of the WD range of portable and external storage.

“We have had a great relationship with DCC for more than five years, and we are excited to be extending this relationship with the new product offering,” says Niven Narayan, National Buyer at Makro. “WD is the number one selling hard drive brand in the world, and our customers have increasingly requested these products. We are responding to their demands through the new deal. We have also extended our HP offering because of due to the well known quality and equity of the brand.”

“As part of our strategy we are aiming to increase customer awareness of the WD brand,” says Anamika Budree, Retail Manager at DCC. “While HP is already a well known brand locally, we are always looking to expand our market with these products, and by harnessing Makro’s footprint and customer base we will increase sales volumes and target the consumer mass market with the WD and HP product ranges. Stocking these products in Marko stores will also provide the retailer’s customers with access to this consumer geared technology.”

This mutually beneficial arrangement will not only enable DCC to expand its retail customer base, it will also enable Makro’s customers to take advantage of the retailer’s aggressive pricing strategy and excellent customer and after sales service when purchasing products from the ranges offered by these well known global brands.