Oracle Buys FatWire Software

Oracle has announced that it is has entered into an agreement to acquire FatWire Software (FatWire), a provider of web experience management solutions.

Web experience management enables organisations to build and deploy a targeted and interactive online presence that optimises the interactions companies have with their customers.

Increasingly, more companies have come to rely on their web sites as the most important channel for communication, marketing, customer engagement and commerce.

FatWire’s proven solutions provide organisations with the ability to deliver relevant customer content, build community engagement and drive site stickiness and loyalty.

The acquisition of FatWire is expected to further extend Oracle’s technology and applications product offerings for customers seeking to build a unified customer experience across channels. It enables Oracle to provide a complete customer experience management solution that helps organisations drive customer retention and loyalty through improved online engagement – across web, mobile and social channels.

FatWire complements Oracle’s leading technology products including Oracle Fusion Middleware, Business Intelligence, Enterprise Content Management, and Portal technology. It also complements Oracle’s leading application products including Oracle Customer Relationship Management and ATG Web Commerce.

The transaction is expected to close mid-year 2011. Until the deal closes, each company will continue to operate independently. Financial details of the transaction were not disclosed.