Avnet Technology Solutions signed an distribution agreement with HP, to distribute networking products in the Middle East, including Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen.
As an authorised value-added distributor for HP’s networking products, Avnet will be responsible for providing HP’s reseller partners with sales and technical enablement, logistics and operational support, and programs and services to develop business growth opportunities in the region.
In addition to this support, Avnet is investing in channel initiatives and will hold a series of road shows aimed at growing the market for HP networking solutions. Avnet will also offer training and educational programs designed to further increase the data center and networking skills of its channel partners across the region.
“Avnet will now be able to offer our Middle East channel partners all elements of HP’s converged infrastructure, including networking, servers, storage and software solutions. These products are critical elements our reseller partners can draw upon to develop integrated data centre solutions that address the business challenges of their customers,” said Venkat Raman, sales director-Gulf and Levant, Avnet Technology Solutions, Middle East.
Commenting on the relationship, Alfred Chrispanous, ESSN Distribution Manager, HP Middle East, said, “We are happy to engage with Avnet and believe that our association will allow us to enhance our penetration in the SMB market, and help us gain incremental business in the region. Avnet is committed to investing in the resources our partners need to be successful in the networking market and has proven programmes in place to help them capture the growing converged infrastructure market opportunity in data centres.”
