Canon to empower top Lebanon-based partners

Canon Middle East has announced that it will host its top 65 dealers in Lebanon to preview its most recently launched printer models in the market.

IT dealers across Lebanon will have access to information about Canon’s latest printing solutions to hit the market featuring more advanced functionalities including enhanced colour quality, speeds and wireless printing capabilities.

“Canon has always offered state of the art products that combine cutting edge technology and value for money along with meeting the expectations of the diverse consumers of the region. The partnership event will provide an ideal platform for Canon to understand the needs of the IT channel which further empowers our business partnerships with Lebanon’s robust network of IT dealers, system integrators and value added resellers. This will thereby enable us to further consolidate our presence in the Lebanese market,” says Amgad Basha, sales manager, Canon Middle East.

Basha adds that the objective of the event is to also help strengthen Canon’s relationship with their dealers. He says, “We want to demonstrate that we are their partners in every genuine sense of the word, and will support them with activities such as interactive product demonstrations and events to show how committed we are to their success.”

Charles Attalah, general anager, Advanced Digital Imaging (ADI),Canon’s distributor for Imaging and Printing Solutions in Lebanon, says Canon
has been very supportive of the company’s marketing initiatives, and that reflects in the exceptional performance last year. “Such an event is a great way of not only introducing products, but also engaging our customers on the most appropriate and effective solutions that will help them boost their businesses,” he says.

The gathering of top dealers in Lebanon is the latest in a series of channel events organised by Canon Middle East which provide its Tier II partners with insight into the new Canon line up and forthcoming strategies relating to the new products, development of channels and marketing initiatives.