Belkin strengthens is position further with the appointment of Shastech as its authorized distributor in KSA and under this new partnership, Shastech will be servicing both the Retail and SMB sectors across the KSA market.
“We are looking forward to working closely with Shastech to further support our active regional expansion. The key components to partnering with Shastech were based on their solid experience and successful history in KSA, good channel presence and relationships in both the retail and SMB sector, well determined and effective logistics solutions as well as a team that understands the KSA market very well,” said, Youssef El-Arif, National Account Manager MEA, Belkin Ltd.
The latest partnership with Shastech is part of Belkin’s regional expansion plans to develop their local distribution into the KSA market which is a key market for Belkin in the MEA region.
Eng. Tariq Al Ghounaim, CEO, Shastech commented: “We are delighted to have been appointed as the official distributor for BELKIN. This business win would not have been possible if we did not have the local expertise in the local market and knowledge of the Saudi customer, his habits, desires, and aspirations add to that SHASTECH’s business principle which revolves around its customers and the values that support the Company’s drive in delivering the best levels of services thus reinforcing customer trust.”
Belkin is very positive about the KSA market and is optimistic in achieving further growth in 2011 and beyond as the KSA market has a lot of opportunities for Belkin to leverage and build upon being the market with the biggest IT spend in the GCC region. Therefore Belkin will continue to invest in expanding their business in KSA through marketing, channels development, growing Belkin’s product offerings to consumers, and introducing an extensive range of new products.
