EMPA Middle East to distribute WinSoft

Software publisher WinSoft International has teamed up with EMPA Middle East to make its range of Serif products available to Middle East channel partners and users. The agreement signed between WinSoft International and EMPA Middle East will combine WinSoft International’s software localisation expertise with the reach of EMPA’s regional distribution network.

Hadi Shaheen, WinSoft International’s regional manager for the Middle East says as the company is focusing on consolidating its distribution strategy and harmonising the Middle East retail channel with the new range of software from Serif, it is imperative that WinSoft choose a regional distributor with a proven track record. “We are excited to welcome EMPA to our distributor network and we look forward to growing the market with them and offering users complex-free and affordable creative products,” he says.

The companies will be reaching out to consumers looking for high-quality, affordable design and publishing software including the remarkable PhotoPlus and WebPlus products. EMPA Middle East will distribute WinSoft International’s Arabic language versions of award winning desktop publishing program PagePlus X5 by Serif.

“We are excited to partner with WinSoft International to promote Serif creative software,” says Shahood Khan, director of sales and marketing at EMPA Middle East.”It is a tremendous opportunity for both organisations as many customers are looking for viable alternatives to expensive software packages. WinSoft’s Web designing and desktop publishing products are simply irresistible.”

Other Serif products which WinSoft will localise soon include WebPlus, a powerful Website design program, and PhotoPlus, an easy-to-use photo-editing system.