Ascom expands global sales organisation

Ascom Wireless Solutions, a supplier of on-site wireless communications has expanded its global sales organisation to locally support customers in new geographic areas. This expansion is part of Ascom’s strategic plan to increase the indirect sales channel by partnering with new VARs and distributors in selected regions.

Dennis Anderson, Vice President Global Sales, Ascom Wireless Solutions says: “We are accelerating our geographic expansion by leveraging our mission critical interactive wireless solutions in markets where we see strong growth and business opportunities. We are now increasing the number of our VARs, partners and alliances in the Middle East, Eastern Europe and Southern Europe.”

Anderson says Ascom will mainly focus on the Healthcare sector including acute care hospitals, institutional care elderly homes and independent living/home care, but also on the industry segment and have expanded the sales organisation to make these expansion plans happen. He adds that the company’s on-site wireless platforms, IP-DECT and WiFi systems are purpose built for customers and are superior technologies in mission critical communications.

The expansion plan includes the addition of new Ascom personnel in Russia, UAE and Saudi Arabia. These additional staff bring extensive experience in wireless communications and will fill positions in channel management and technical support. All of these positions have been filled by local people who live in the region and have vast contacts with VARs and distributors in their territory.

Ascom Wireless Solutions is committed to strengthening the company‘s position in healthcare communications. The vendor works with a wide range of industries, but its mission critical communications solutions are particularly well suited to the healthcare market.