Netgear recently hosted sales and technical training sessions for its key partners from Middle East in Dubai. The event was attended by around 40 of the company’s top partners in the region and was aimed at increasing more awareness on the key networking and storage products of Netgear and the advantages and benefits obtained from its use.
The training sessions were presented by Richard Jonker, Managing Director for Emerging Markets, Netgear who talked about strategic sales and marketing initiatives, while Neil Smart, VAR Systems Engineer, UKI, Netgear, conducted the technical aspect of the training.
The move follows a recent industry report showing that Middle East has witnessed a dramatic 1,825.3 per cent growth in the number of internet users over the last decade (2000 to 2010), increasing the penetration to 29.8 per cent and translating into a total of 63.2 million users.
Richard highlighted the global expansion plans of Netgear unveiled the new sales and marketing strategies. His presentation also covered Netgear’s current concentration on Small & Medium Enterprises (SMEs), which combined with the company’s other focus segments will translate to a larger target market. Neil Smart gave a presentation on essential technical information about Netgear products along with the latest technologies that the company is utilizing in the bid to roll out new internet tools, particularly in the storage segment.
“This event served as a perfect opportunity for Netgear to meet with its regional partners and discuss new strategies in the move to create a stronger market presence in the Middle East. The sessions not only looked toward strengthening our relationship with our key partners across the region but also aimed at giving these partners an increased understanding and knowledge of the wide range of products available for the rapidly growing IT market.” said Omar Lutfi, SMB Channel Manager, Netgear Middle East.
