Fortinet launches channel technology specializations

Emilio Roman, Vice President of International Sales Operations, Fortinet

Fortinet launched its new range of ‘Technology Specializations’ for its partners across its international area. The new partner program aims at supporting Fortinet’s strategy of providing end-to-end IT security solutions with the sales of its FortiMail, FortiWeb, and FortiDB product lines.

Fortinet’s FortiPartner Program (FPP) is classified into four tiers – Gold, Silver, Bronze and Managed Security Services Providers (MSSPs) – with the selective recruitment of top-tier partners to differentiate those fairly, based on their level of commitment. Fortinet’s channel program focuses on value, dedication and incentive, through benefits such as attractive profit margins, access to marketing programs and sales tools, technology leadership and a superior training & certification program.

Today, Fortinet’s new Technology Specializations aim at helping the vendor’s gold and silver partners benefit from new business opportunities within the IT security market while giving them enhanced differentiation and reward within Fortinet’s channel. Clear requirements based on sales targets, technical certification and marketing activities must be met in order to be elected for one of the Specialists programs.

“Fortinet’s continues to gain market share and grow revenues, thanks to its technology performance and innovation, but also its focused channel strategy driven by differentiation and incentive. We continuously look at improving our partner program to attract and retain value-added resellers with a strong presence on their domestic markets. With more than 200 partners signing up every quarter, the latest specializations aim at further structuring our channel and rewarding our high-value partners, which truly invest in our brand, technology and products.” said Emilio Roman, Vice President of International Sales Operations, Fortinet.

“With the extension of its product line to cover the broader IT security needs of the enterprise, Fortinet reinforces its position of top security player while generating further business value to its partners. We are excited to be part of Fortinet’s channel network, sharing a common strategy based on advanced technical expertise, strong sales support and value-added services,” said Issac Shihabi, CEO, Global Mobility Solutions, Fortinet’s Gold partner in the Kingdom of Saudi Arabia.