IDC ranks AOC as #1 LCD monitor brand

Ray Zhuo, General Manager, AOC Asia Pacific, Middle East & Africa

AOC has been ranked as the No.1 LCD monitor brand in the Asia Pacific region in the fourth quarter of 2010 by IDC. AOC, a pioneering manufacturer of display products for over 70 years, launched several new LCD models late last year, including the ultra-slim “Razor” series. By creating a variety of LCD screens with different functional options for consumers, AOC aims to meet market demand more successfully than competing brands.

AOC gets top brand recognition in Asia Pacific, whilst international market share continues to rise. IDC, an international research and information institution, analyses regional sales volumes, distribution channels, pricing, vendor strategies, consumer awareness and brand recognition to rank the leading brands of LCD monitor. AOC ranked No.1 in Asia Pacific in IDC’s analysis for the fourth quarter of 2010, identified as the most well-known brand in the region, with a sharp rise in market share.

Ray Zhuo, General Manager, AOC Asia Pacific, Middle East & Africa (APMEA) announced, “It is a great pleasure to share with you that AOC was the most visible monitor brand in Asia at the end of last year. AOC Asia Pacific region sales show a higher-than-average growth of 58% and gained 5% in market share. AOC has been the market leader for a few years in the Philippines, achieving 34.2% market share in the last quarter of 2010. To be ranked No. 1 validates AOC’s commitment to deliver superior products with the technologies and innovations that make a difference to our customers. After years of enthusiastic market strategy, AOC has won the Asia-Pacific support and trust of consumers. In India, China, New Zealand, Vietnam and Malaysia, AOC is firmly positioned in the top three brands. In 2011, AOC’s global program is expected to expand AOC sales to over 132 countries with a worldwide sales target of 15 million units of LCD monitor. This year, AOC’s global brand ranking is sixth overall in the bundled monitor segment. Within the next 5 years, we aim to extend a colorful life experience to consumers everywhere, with the successful creation of the No. 1 global monitor brand. This is our goal.”

AOC sells a wide variety of LCD monitor models in global markets, using innovation and unique features to build consumer interest and attention. This year, AOC will continue to develop new products, with more of its world-beating “lightest” and “thinnest” concept models, including IPS display panels and slim