Brother holds dealer meet in Qatar

Shinji Tada, Managing Director, Brother Gulf

Brother leading IT peripherals brand expressed its plans to consolidate its presence in Qatar’s printer market segment with the continued implementation of strategic initiatives and roll-out of new printers at recently organized dealer’s meet in Doha, Qatar, which was jointly organized with Video Home and Electronic Centre, Qatar, reflects the company’s efforts to maintain strong key relations with its business partners, dealers and vendors. 

On the occasion Shinji Tada, Managing Director, Brother Gulf, said,  “The dealer’s meet in Qatar was a very important event for Brother that aimed at strengthening our business ties with our partners and helping us leverage our new products to help increase our market share in Qatar’s printer segment. The event also served as a strategic venue to recognize the excellent sales performance posted by our dealers. Brother is upbeat about the opportunities in the market and is looking toward implementing key strategies that can help reinforce our presence in Qatar.”

During the event, the leading printer manufacturer recognized the sales achievements made by its key retailers in the country.

Brother handed out special certifications and commendations to Lulu Hypermart (Winner, Power Retail Category); Delta Business Centre (Winner, Dealer Category); E-Max (Winner, Best New Entry-Power Retail Category); PC One (Winner, Best New Entry-Dealer Category); The Carrefour Group (Runner-up, Power Retail Category) and Micro World (Runner-up, Dealer Category).

The awards were not just aimed at recognizing the efforts made by the dealers and partners, but also encourage them to perform better.

The move reflects the strong ties maintained by the company with its partners and their commitment to provide them with key incentives to perform better, Qatar has witnessed key trend changes in purchasing consumer electronics; reflecting strong preferences towards more reliable and effective brands like Brother. We commend Brother for its strong commitment towards understanding the different demands and requirements of today’s markets – investing in key research and development initiatives to determine and develop the best printer solution for each segment” said, C.V. Rappai, DGM, Video Home and Electronic Centre-Doha, Qatar