Vasco Data Security, today announced its new multi-tier channel strategy for the EMEA region as an extension of its existing partner program, tailored to the specific needs of its distributors and resellers throughout the region. The enhanced channel model is aimed at extending the reach of its strong authentication solutions and services throughout Europe, the Middle East and Africa (EMEA) and focuses on empowering relationships with Vasco’s channel partners. Vasco intends to lower the threshold to work together with Vasco.
By launching the slogan “Enjoy selling Vasco” the company aims to create brand devotion and loyalty with its local distributors and resellers.
Jan Valcke, President and COO, Vasco, said, “I am confident this EMEA channel strategy will prove to be a crucial element to Vasco’s continued success in the region. Vasco’s new channel strategy provides a tremendous opportunity to drive new business and establish lasting relationships with resellers and distributors in the various regions. Together, with our network of specialist partners who are experts within their niche markets and geographic region, we are well positioned to deliver and manage authentication solution to companies of all sizes across all markets.”
Now the new structure will have different partner groups like Partner, Select Partner, Premium Partner and distributors. In support of this channel approach Vasco has appointed four distribution managers for the region. The distributor management will solely focus its attention on the Value Added Distributors, allowing channel managers to concentrate on the Value Added Resellers and provide better support.
Vasco Partners will center their attention and efforts on small businesses and bundled solutions with Vasco’s solution partners, such as Citrix, Cisco, Checkpoint etc. Select and Premium partners will mainly focus on medium and large enterprises.
The new channel model provides VAR and VAD with a mix of resources and incentives including a sales enablement fund, an online deal registration tool and certified trainings; co-marketing efforts to develop new business opportunities, sales leads and support designed to help channel partners gain more leverage and to grow their customer base.
