Gemalto the leaders in digital security, announced successful rolled out of its LinqUs SIMessenger, an mobile instant messaging solution which enables the users to stay in touch while on the move by that INWI the fastest growing mobile operator in Morocco with nearly 4 million subscribers to its credit.
As a new mobile operator growing in the Moroccan market, INWI aims to differentiate. Gemalto is committed to supporting INWI in offering value-added services to all of its customers, regardless of their handsets,” added Jean-François Schreiber, Senior VP, Software and Services, Gemalto. “INWI is first in Morocco to launch the LinqUs SIMessenger – the only solution that works on 100% of handsets – creating new revenue flow and contributing to customer loyalty for them.”
Gemalto’s LinqUs SIMessenger is the world’s first Microsoft-certified UICC-based application, enabling mobile chatting through any handset, that offers an intuitive menu that allows subscribers – using any type of basic or smart handsets – to access their Windows Live Messenger environment with an experience similar to what they get when accessing it from a PC. Its user-friendly interface enables quick and easy navigation, so that users retrieve the messaging service they are familiar with while on the move. It requires no service education, thus guaranteeing high usage.
Building on the growing usage of social networking in Morocco, INWI is answering a strong market demand with LinqUs SIMessenger,” commented Frédéric Debord, CEO, INWI. “Gemalto’s operated services have enabled us to reduce time to market, sign up a significant number of new subscribers, and received very positive feedback. Our customers do appreciate being able to chat from their mobile phone in a very simple way, regardless of their handset model.”
